ESPN gets pass on Favre coverage
5:01 PM Mon, Aug 04, 2008 | Permalink
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Usually, the collective inner monologue of sports media conglomerate ESPN goes a little something like this: "Yankees. Red Sox. Yankees. Red Sox. Yankees. New York. Boston. Chicago. Major east-coast media markets. Yankees. Boo-ya. Jessica Simpson. Red Sox. Yankees. Boo-ya. Hockey sucks. Boo-ya. Red Sox." But after all the drama in Green Bay, ESPN's thought processes include only two words: "Brett" and "Favre." Most of the time, something like this would set me off on an ESPN rant of epic proportions. The network walked the party line again by basically shutting down its programming today for excessive and needless coverage based not on journalistic integrity, but mass appeal and ratings. But, sadly, I really can't blame them for this one. This is a huge story. It basically encompasses every adjective recorded in the English language. It's bizarre beyond description. All the criteria for how to determine whether a story is newsworthy that we learn in journalism school are thoroughly met. So, they get a pass - this time. |
