This summer's ESPN filler less annoying than last year's
4:13 PM Fri, Jul 25, 2008 | Permalink
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August 2008
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For us in the sports media, there's always a lull in July. Basketball is over. NFL training camp is a month away. We struggle for things to talk about other than baseball. And no, we don't talk about the Turning Left World Championships (NASCAR) because they are pointless. For us at the DR-C, that means a lot of feature stories we couldn't cram in during the school year. For ESPN, that means pointless (more so than NASCAR) and over-publicized filler. This year, it's TitleTown USA. Which town is TitleTown USA, New York City or Massillon, Ohio?? The country is bursting with anticipation for the answer. But don't worry, ESPN has you covered. They will cram TitleTown down your throat until Monday's winner is announced. You may find this debate completely subjective and annoying, but count your blessings. At least it's not as annoying as last year's ESPN filler - Who's Now? ESPN combed the nation to find out which athlete was most Now. Peyton Manning, Reggie Bush and that man who's having sex with a worn-down piece of leather went head-to-head in a battle royal, throwing down for the title of Now. The conflict was heated. America hit refresh as it braced for the crown of Now. Now was everywhere - ESPN, espn.com, ESPN2, ESPN NEWS, ESPN Deportes, ESPN Classic, ESPN U. The title of Most Now was all we as a society cared about, which is, of course, why ESPN seemed to only air things about Now. Who won the title that ESPN actually created a bracket for? Oh, that's right. Nobody knows. Nobody cares. Nobody cared. ESPN, please, find something better than this stuff to play in July. |
